1 comment on “Do you know how advertisers track you online to show only relevant ads? Convenience Vs Privacy!”

Do you know how advertisers track you online to show only relevant ads? Convenience Vs Privacy!

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Have you ever thought how different advertisements are served online to people based on their search criteria? What’s the science behind it? Let’s say you are searching for furniture online, how come the entire world of Web knows your behavior?

Being a techie myself, I was really curious to get an answer and started digging into the details. Luckily few of my mentors are big shots in the advertising industry and they had the answers.

The content that you search on the Web, may look as if it’s coming from one single Web page with text and graphics, however in reality it is assembled from multiple different channels, and these different sources can be a variety of different companies.

In fact there is:

  • A content which is “visible” to you.
  • And a content “invisible” to you, but “visible” to the companies purely for the purpose of tracking your behavior or patterns.”

The ads we see now-a-days are often the product of digital “stalking” as companies try to track our browsing patterns.

Understanding cookies

We all understand that cookies are small bits of text that are downloaded as you surf the web. Their purpose is to carry bits of useful information about your interaction with the website that sets them.

Cookies are harmless in the sense that they do not contain software programs, and so cannot install anything on a computer.

Generally they do not contain any information that would identify a person as such and contain a string of text or “unique identifier” which acts like a label. When a website sees the string of text it set in a cookie, it knows the browser is one it has seen before.

Cookies can be used for a variety of reasons:

– to help remember your preferences on a site
– to understand how you and other users are using the site

The cookies that appear to be harmful, are the ones which are used for managing the advertising you see on a website. This is the case when websites set a cookie from a separate advertising delivery company.

This cookie has the ability to record when and where you viewed an advertisement. The cookie then sends this information to it’s owner, who records this data and uses it to make sure you don’t see the same advertisement too many times.

If websites choose to pool some of the information this type of cookie collects as part of an ad network, the systems used by advertising delivery companies can create “segments” of browsers that display similar behaviours.

They will then use this to try to draw conclusions about what the people behind the browsers might be interested in: “vacations” or “sports gears” etc.

There is another technology that can follow you from site to site, tracking your actions, and compiling the details into a database, usually by a pseudo name or identifier. This way it knows when you come back, and it knows to look you up, and based on what it has profiled about you in the past, it will treat you accordingly and decide which advertisements to give you, sometimes how to personalize content to you, and so on.

Unfortunately, users really don’t know exactly what data they are collecting, or what they might use it for.

What is known is that data is collected, analyzed, and used to target us with relevant ads.

The worrying part is that it’s not just tracking, but using the data to do data mining and see what you can infer about that person’s behavior and their preferences.

We also have more to worry about than just the advertisers!

2 comments on “You will never become a Millionaire: Myths Debunked !!!”

You will never become a Millionaire: Myths Debunked !!!

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How to become rich?

I am sure you must have wished at some point in time of your life that you had a million dollars in your account so that you never had to work again?

Isn’t that wonderful?

How about driving fancy cars, travelling around the globe? Many people dream about a life as happening as this… While it would certainly be nice to have such a lifestyle, people believe — they’ll never become millionaires and it’s just a dream. They have no clue how they can become one.

The truth is hitting $1 million mark is more reasonable today than ever.

A writer, Thomas spent 20 years studying American millionaires and patterns in their habits. The result of all his research was the bestseller, The Millionaire Next Door.

Even if you don’t have time to read this book, I think you are lucky and surely this post if for you !!!

Advice #1: 

– Always think “Long Term”: Try to harness the power of compound interest.

Long term thinking doesn’t only apply to your “Savings”, in fact it also applies to your spending patterns. There is a famous saying “Buy what you need, not what you want”.

To understand this, let’s do a simple math:

You must have spent $100 on a trivial stuff occasionally. Right? Everyone does, including me.

Now, instead of thinking it as “just a $100 expense for a month”, think of it as stealing $1,200 from yourself every year and approx $18,000 from you every decade assuming a 5% interest rate (which is way below the average of S&P 500 stock exchange) and reducing inflation.

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So that $100 actually costed you a whopping $1800 ? Sound’s crazy, isn’t it? But how many times do we actually make these calculations?

Next time when you buy a Starbucks coffee, just think about it? This doesn’t mean that I’m asking you to lead a frugal life, however it’s just that your mind needs to be tuned.

Not that difficult, right?

Advice #2

– Open an Investment Account

This is a simple and mandatory step. Can you image to make millions without investing your money? Impossible.

In the above example, it is assumed that you invested the $100 which you saved otherwise you would be losing money due to inflation if you simply kept it as cash.

Advice #3

– Earn money from multiple sources, spend less and invest the rest.

Okay, it’s a fact that we all need to save money as much as possible. Earn money, spend less than you earn by living below your means, and invest the rest. Leaving aside your emergency funds, the money saved should be invested. You can consider to buy ETFS,  Mutual Funds, or stocks based on your risk appetite.

I would suggest to go with ETFs as they are less risky, and will help you to get a decent return and become a millionaire. Note that all investments contain some amount of risk.

Calculation of savings per month to become a millionaire! 

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This means…

If you currently have $10,000 saved, you need to save $935.55 each month for 30 years at a 6.00% rate of return to reach $1,000,000.

That’s it!

That’s just apprx. less than $500 a paycheque if you are paid bi-weekly and after 30 years you become a millionaire.

This amount is even less as I have taken a very conservative Interest Rate. Each year your portfolio earns interest which will then be reinvested and interest can be earned on those reinvested funds!

Advice #4

– Do NOT withdraw your INVESTMENTS

Never ever withdraw your investments. Forget as if you never had that money. This should be your strategy. Numerous studies have PROVED that leaving your money invested over the long run is the best way to accumulate wealth.

Now, let’s go through the detailed steps to become a millionaire…

Complete Step-By-Step Guide to become a millionaire

Here is how to become a millionaire step by step. This even works as a teenager! Who wants to learn how to become a millionaire? Most of us actually. Becoming a millionaire is largely based on discipline and restraint, not what kind of car you drive or the square footage of your house. The desire for material possessions and a lavished life will actually prevent you from accumulating significant wealth. I am going to outline the ten things you need to do if you want to learn how to become a millionaire.

1. Plan

A plan forces you to take action, not just talk about your dreams. Figure out how much money you are spending and how much money you are saving. Focus on the expenses you can control and minimize them. Forget about what happened in the past and run your life like a business. No business succeeds without a plan and nobody becomes a millionaire without a plan.

2. Income

It is incredibly hard to save your way to millionaire status. You need to increase your income without upgrading your standard of living. If you continue to upgrade your standard of living as your income increases, you are not getting ahead. If you want to increase your income, start a side gig, start a business, educate yourself, invest your money to work for you and acquire assets, not liabilities.

3. Investment Costs and Taxes

One of the easiest things you can do is maximize contributions to your 401K because the money grows tax deferred resulting in faster compounding. You also want to maximize contributions to a Roth IRA separate from your 401K. Put away as much as you can tax free. When trading, trade as cheap as possible and less frequently. Take advantage of tax deductions. Millionaires are smart about their money, and give as little to the government as possible. If you are investing in stocks, hold them for over one year. Investments held for less than 12 months are taxed as ordinary income while investments held for over 12 months are taxed at the long term capital gains tax rate.

4. Income Streams

The majority of millionaires have multiple streams of income. Start building other income streams. Start a side business, get a part time job, invest, rent out real estate, build online income streams or create passive income streams. There are countless ways to make money, but the point here is to be diversified. If one of your income streams disappears, you have others to fall back on. Do not rely solely on the income from your job!

5. Automate

Automate contributions to your 401K and to your savings account. Automate your bill payments to save time, because time is money! Automate as much as you can in your life so you have more time to focus on what is important, making more money!

6. Invest in Yourself

Read every single day. Write. Keep a journal. Listen to podcasts. Learn new things. Become a well rounded genius. Millionaires consume knowledge like it is food keeping them alive. Like Warren Buffett says, the more you learn the more you earn!

7. Lifestyle and Credit

Be frugal with your lifestyle. Avoid luxury and only buy exactly what you need. Plan out purchases in advance, and never buy something on impulse. Sacrifice today for a better tomorrow. You also want to avoid credit and credit cards like the plague. If you can’t afford it right now, don’t buy it.

8. Exposure

You become what you surround yourself with. Surround yourself with people who are above you, and ask a lot of questions. The truth is, millionaires think differently. If you surround yourself with four idiots, you are likely to become the fifth one. If you surround yourself with four millionaires, you are likely to become the fifth one.

9. Experiment

Don’t be afraid to take a risk as long as it is well thought out. Treat your life like a science experiment and try new things. When testing things out, do so as fast as possible. If you are wrong, learn from your experience and try again!

10. Assets and Liabilities

Millionaires understand the difference between assets and liabilities. You need to increase your assets and decrease your liabilities. An asset is a useful or valuable thing, or something that appreciates in value as you own it. Liabilities are something you are financially responsible for, or something that loses value as you own it.

If you follow these ten steps, you have learned how to become a millionaire. It takes time, like anything else. Most of us lack patience today, and we want a reward for our work immediately. If you are patient, driven and intentional you will become a millionaire step by step, even as a teenager.

RELATED POSTS: Millionaire Mindset – Just 4 simple steps

0 comments on “Could arsenic be a miracle cure for cancer? Scientists say it had astonishing results when added to a leukemia drug”

Could arsenic be a miracle cure for cancer? Scientists say it had astonishing results when added to a leukemia drug

Could arsenic be a miracle cure for cancer? Scientists say it had astonishing results when added to a leukemia drug

A team at Beth Israel Deaconess Medical Center found that a type of arsenic known as trioxide works with another drug – trans retinoic acid – to make chemotherapy more effective.

Arsenic – one of the most deadly poisons – has been found to have a new use as a drug to kill cancer.

The discovery has been prompted by studies that find that in places where arsenic is found in public drinking water, breast cancer rates are lower.

Arsenic has been used to treat cancer for hundreds of years in traditional Chinese medicine.

In recent years, it has become used in chemotherapy – although its use is associated with significant risks because of its poisonous nature.

Now the researchers believe that they have found that used in combination with another drug that it is effective at knocking out a ‘master’ enzyme in cancer cells.

Read More

1 comment on “Is InfoWars a Conspiracy Website?”

Is InfoWars a Conspiracy Website?

What exactly is InfoWars?

Founded by radio host and notorious conspiracy theorist Alex Jones, Info Wars is an infamous multimedia outlet.

Alex is believed to be an old fashioned man and he is passionate affected by the subject matter he deals with.

  • InfoWars boasts of radio shows,
  • InfoWars has a heavy internet presence,
  • The site is widely read by certain fringe elements of the internet.

It’s main topics are:

  1. Politics
  2. News
  3. Opinions

Info Wars has been responsible for propagating conspiracies over the years, including that of September 11, 2011 which stated that terrorist attacks were actually carried out by forces within the United States government and also that the Sandy Hooks school shooting was a hoax.

 

2 comments on “Millionaires Mindset – Just 4 simple steps”

Millionaires Mindset – Just 4 simple steps

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Millionaire Mindset

Have you ever wondered what makes a millionaire different from an average middle class person? I would say it’s just the mindset.

This means you don’t think like a millionaire, instead you need to act like one 🙂 I was fortunate to hit the million dollar mark at the age of 35, however if I look back, I feel that it was a bit late. Had I followed some basic principals early in my life, I could have hit that mark at 30 or maybe at 25.

Nevertheless, everyone has his own “time zone”. So take a deep breath, relax and follow the basic steps. I can assure you that these are the most powerful yet “simple” steps to become a millionaire !!!

Regardless of your age and what’s there in your bank account at this point in time, you can start following the basic principles.

1. Millionaires think about “IDEAS” and NOT things.

Millionaires understand that it’s the idea which is the most valuable asset in the world. They tend to focus more on big ideas for the future than on the trivial things happening in the present. In order to be successful and rich, you need to continuously expand your mind, thinking about innovative ways of doing the same things differently.

The age-old saying, ‘Winners don’t do different thingsThey do things differently’.

2. Millionaires take BOLD decisions and Calculated Risks… They challenge themselves and ask for more.

While an average middle class person will be happy to lead a normal life, millionaires strive to continuously challenge themselves and set their ambitions higher. Put another way, the middle class lives in fear of risking too much, while millionaires know when to go for it.

Millionaires overcome their fear with extensive skills/knowledge. They often educate themselves before taking risks, and then consider the consequences of failing. They evaluate the worst case scenario versus the power of the reward and if they feel that the rewards are exceptional, then they Go for it.

3. Millionaires think about creating multiple avenues of income.

It’s common sense… right? The more income sources you have, the more potential you have to get fatter paychecks.

But driving multiple source of income means letting go of a mindset that often holds the middle class back… The idea that you must do everything yourself as this puts extreme limits on your financial potential.

Millionaires believe they can find someone who can do not only the job as as they can, but maybe even better! This will help them in streamlining one source of income, and then move on to the next income stream.

4. Millionaires are generous.

Generosity is a necessity for the rich, while the middle class people believe that they can’t afford much to give back.

The Law of Cause and Effect states that whatever you send out into the universe comes back. In my opinion, it comes back with a bigger impact !!! Think about it.

They see money as a seed. They feel if they are generous, they will receive much more in return. This doesn’t mean that all millionaires are generous, however I just want to draw your attention to the point we discussed earlier, that if you have a mindset of being generous, 99.9% chances are that the universe will send back a reward for you!

Conclusion:

People often use “affirmations” which help them change their mindsets. These are short sentences that we repeat to ourselves that affirm our objectives and abilities. They can be really powerful and assist you to make the shift in your thinking process. You can recite the affirmations the first thing in the morning, or after a meditation session. This is because your mind is active and receptive to these new ideas. I assure you will find it much easier to change your thought process, but you surely need to be reciting them every day.

RELATED ARTICLE: How to become a Millionaire in 4 simple steps

0 comments on “Blogging – Top 5 easy and important conversion metrics to track”

Blogging – Top 5 easy and important conversion metrics to track

Last Updated: 28-November, 2018

 

Conversion

Blogging – Top 5 Easy and Important Conversion Metrics

Below are 5 Most Important Conversion Metrics every blogger should be tracking.

If you have a Product or Service website or a blog, you will be interested to drive an audience to it. However, it will the topmost metrics which will define you can convert that one-time audience into loyal followers or customers.

There are 1000s of tools which can help in retention and conversion, but before you identify these tools, you need to understand the topmost metrics that needs continuous improvisation.

1. New/Return and Unique Audience

A new visitor may interact with your site in a very different way as compared to a returning visitor. To improvise new visitor conversions, you have to isolate it from the conversion rates of your returning or loyal customers and also determine what they wish to see when they visit the website for the first time and how you can further improvise that experience. Site usability plays an extremely important role in reducing the bounce rate for New visitors.

I am sure you must have asked yourself a couple of questions?

1) Why did the visitor return, and

2) Did the visitor convert the first time ? and if they didn’t, why not and how can you convert them the second time as well.

Note that if someone didn’t convert as a new visitor, then also you made enough of an impression to get them to come back to your site. This is in fact a win-win situation and this means you are doing something good. Now that they have liked you enough to return, your goal is to isolate the return visitor conversion rate and figure out how to increase that.

2. Traffic

Organic Search Visitors: The audience which visits your site based on a search query.

Referral Visitors: The audience which visits your site based on a referral. For e.g. a blog, site or another social media platform

Direct Visitors: The audience which knows your site well and visits by directly typing the URL.

All the above sources are extremely important, however you should estimate how much each of the above traffic source is converting and try to deal with them individually.

3. Interactions per audience

Let’s say the audience didn’t convert, do you think that it is important to monitor their behavior on the site? Off-course yes. What are they looking for? how can you get them to do more out of your site, and how you can influence their behavior into conversions?

As an example, what are your page view rates per unique visitors, what is the time spent, comments or reviews made, and so on.

Each of these interactions is extremely important, and the goal should be not only to increase the time of these interactions i.e. the time spent on the site, but also to figure out how you can leverage these increased time/interactions into increased conversions (which might be purchases, subscriptions, downloads etc.)

4. Cost per Conversion

This is one of the most important metrics !!! Lead generation costs or cost per referral. It really doesn’t matter if you have high conversions and high value per visit if your costs are so prohibitive that your net income is a BIG zero. So it is essential to keep your costs per conversion and overall margins in mind while trying to increase conversion.

5. Bounce Rate

The initial goal in an effort to increase all 4 of the metrics above is to minimize your visitor bounce rate.

What is Bounce Rate?

It is actually the rate at which new audience visits your site and immediately clicks away without doing anything, that is they spent very low time with less or no interactions at all.

A high bounce rate can have several meaning,

  • including weak or irrelevant sources of traffic
  • landing pages that aren’t optimized for conversion (may be have a poor design, low usability or high load times).

For e-commerce sites, Bounce Rates are often called Abandonment rates, i.e., the rate at which your target audience abandon their shopping cart without making even a single purchase. Usually a result of an overly complicated website design, difficult or complex checkout process, expired deals, forced cart additions (e.g. to see the actual price of the product, add to your cart), and so on.

So I would suggest to start monitoring the above metrics right away !!! Also learn about the best SEO tricks from Top SEO Experts

0 comments on “Money making ideas when you sleep”

Money making ideas when you sleep

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For many people, it’s always a dream to become a millionaire at the age of 30, however I can tell you that it’s not that difficult as it sounds in the first place. In my opinion, if you don’t follow your dreams and instead start chasing them, it’s going to be the best strategy to gain financial independence at a young age.

In this article, I will share my personal experiences of achieving financial independence after struggling for more than 12 years in the corporate world.

So, what exactly is passive income? 

In simple words, it’s all about creating revenue streams that run on autopilot mode and help you achieve your financial goals early. Although it sounds like a dream, but there are simple ideas which can help you “chase your dreams” of becoming a millionaire.

It all started when I first read the famous book “Rich Dad Poor Dad” which eventually changed my perception towards life and influenced me so hard that I started thinking about generating passive income and to attain financial freedom. The book taught me financial literacy in a very easy to understand manner. The author of this book “Robert Kiyosaki” explained a complex subject by breaking it down in layman’s language and made accounting and financial literacy fun to learn.

So, in a nutshell, success is closer than you think !

RELATED POSTS: Top Passive Income Ideas, With minimal efforts and time (less than 5%)

0 comments on “Amazon MTurk Reviews”

Amazon MTurk Reviews

Updated: 21-November, 2018

Amazon MTurk ReviewsMT

Work from home and make money online with Amazon Mechanical Turk (MTurk)

When I first landed in Canada and started looking for a job, I was really frustrated! I think you guys already know the reason… why??? Earlier I was slogging for more than 8 hours during the weekdays in the corporate world and suddenly I had to leave my job, relocate to Canada and search for new opportunities. Honestly, I was not utilizing my time properly. So I thought why not start earning money from home. That was the time, I came across MTurk and thought about giving it a try.

I got to know that US and Indian citizens make the primary workforce and are making decent money online every day — working whenever and wherever they want — through this platform. As it was a platform provided by Amazon, I decided to put this flexible remote job opportunity to the test !

Rather than wasting valuable time, why not earn some extra bucks, or maybe learn something knew. I googled a bit and ensured that it is legitimate.

 


What is MTurk? 

Amazon Mechanical Turk is a crowdsourcing internet workplace. It’s based on the idea that there are still many jobs that humans do much effectively than computers, such as providing initial data to robots, identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or performing surveys based on geolocations.


 

You know what, I earned 154.57 USD (~ 200 CAD) in a month (working only 1 – 1.5 hours per day) which is not great, however atleast I know I will be able to pay few of my current month’s bills.

MTurk
MTurk Dashboard

Pros:

  • I averaged around an hourly rate of $5 which is way less than the minimum pay rate here in Canada, however good when it gives a flexibility to work from home.
  • Be your own boss, pick up tasks (HITs) you are interested in and work whenever you feel like.

Cons:

  • Many of the high paying microtasks / HITs (Human Intelligence Tasks) are only available for US location.
  • You can only transfer your earnings to an Amazon.com Gift Card. PayPal payments are only applicable to US & Indian Citizens.

You can find an entire community of MTurk workers on Reddit who share valuable tips/tricks to increase your earnings and to identify valuable HITs.

Increase Your mTurk Earnings

Be available.

The best paying HITs usually come up during business hours and on weekdays. That’s when most Requesters are online submitting their tasks, after all.

Join a forum.

There are some really helpful forums where Workers list good HITs available that day. MTurk Crowd is one such forum. Turker Nation is another.

Use a browser extension.

There are a few extensions and scripts that will add additional functionality to your browser as you browse the Mechanical Turk website. Turkopticon is an example that will allow you to see HIT feedback from other Workers and allow you to avoid those with a history of rejecting work. Tampermonkey extension (Chrome) or Greasemonkey extension (Firefox) are two more popular options. HIT Scraper can automatically refresh your browser to find good-paying HITs you qualify for. Keep in mind, there is a bit of a learning curve when dealing with scripts. However, it’s definitely worth your time to learn.

Get your numbers up.

While there are no required minimums to work on mTurk, there are some benefits to staying active. A lot of high paying Requesters only make their HITs available to experienced workers with 5,000 or 10,000 HITs under their belts.

Follow a subReddit.

If you aren’t yet familiar with Reddit, you are going to want to change that. The day’s best HITs are listed on subReddits like this one. Users let you know what’s hot and they’ll also let you know once the HIT is complete so you won’t waste your time trying to grab something that’s no longer available.

Get out of your comfort zone.

As with almost any type of work, the more skill involved, the higher the wage. Many of those reportedly happy with their part-time mTurk earnings are doing HITs like transcription.

Follow the directions.

HITs have to be approved by the Requester before you will get paid. In addition to the possibility of nonpayment for rejected work, this number also goes against your overall score. Most Requesters require Workers have an approval rate of 98-99%. Even though this is really flexible work without a lot of oversight, you still have to put your best foot forward if you want to keep the option open.

Qualify whenever possible.

You will come across many HITs that require Qualification. This may mean taking a test or performing a sample HIT before this type of HIT will become available to you. Take advantage of these opportunities. Also check your Qualifications tab to see what tests are available to you and what you have been approved for. Becoming “qualed” will also cut down on your competition for qual-required HITs.

Find your personal groove.

There are so many methods to this madness you can read about in the forums and r/mturk subReddit, but you will quickly find out there isn’t one way to do it to achieve the best results. Each Turker has found a rhythm and the HITs they most enjoy and can do quickly that allows them to achieve their goals. There will be a learning curve.

Question: Did you manage to make money online with MTurk or another platform? Would appreciate your comments below!

2 comments on “The Journey Begins… Landing in Canada as an Immigrant”

The Journey Begins… Landing in Canada as an Immigrant

Thanks for joining me!

First of all, congratulations !!!

It’s a bold decision that you have taken in shaping your career. Relocating to a new country takes courage and I’m sure that the fear of unknown must be haunting. Don’t worry as this happens to every new immigrant, including me when I landed here last year in October 2017.

Believe me, the doors of exciting opportunities and a beautiful future is what’s ahead of you. The purpose of this blog is to help you in your preparation to adapt to a new culture, environment and life style of your dream country.

You must start afresh with no inhibitions as this will facilitate acceptance and realization of your goals.

The first year in Canada is normally full of emotions due to a mix of success and disappointments. Just after you land, you maybe looking for:

(1) a place to rent out for living !

(2) a “survival” job till you land up in a job in your own field !

(3) school for your kid(s).

You may also face challenges in terms of your degree not being recognized, skills do not match up to Canadian standards and may have to brush up your communication skills, mainly English and/or French if you plan to work in Quebec. Perhaps you will have to accept your first job that is much below your expectations and you may feel really really frustrated. Combined with this, you will also feel homesick !

In my view these emotions are normal and even healthy if accepted as a challenge in the fulfillment of your bigger dreams.

In the weeks, months and years ahead, you will have ample opportunities to participate fully in Canadian life. Take them ! You and your family can grow together, side by side with other Canadians and make a better life for everyone. This is your new home.

Welcome to Canada and be part of the responsible community.