Last Updated: 21st July, 2019
Who’s Google’s Future Competitor?
Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent. This makes Bing a credible competitor to Google in the US, but the story is quite different internationally, where Google is dominant in nearly every country, other than China (Baidu), Russia (Yandex), Korea (Naver) and the Czech Republic (Seznam).
We all know “Google” for the past 20 years as the biggest company which provides services like Gmail, Search Engine, Mobile OS, YouTube etc.
Ever wondered how they make profit? As we all know, they earn money only from their advertisement tool called Google AdWords. Facebook uses similar tools to earn money which is called Facebook Adverts (Advertising Tool).
Now as we know that both Google & Facebook earn money using the same methodology, we might think them to be a competitor of each other. Isn’t it? But the reality is something different ! Let’s find out the inside story.
Data Sharing Pipeline
If you slightly change your vision, you will realize that it’s a partnership business. I know this because Facebook & Google share their user information with each other. Yes ! your searches are all recorded and you certainly don’t have any privacy. Do you know how advertisers track you online to show only relevant Ads based on your interests?
Thanks to big companies like Google and Facebook !!!
For Example, if you search “Pizza Order Online” in any of the Google platforms like Play Store, Chrome or Search Engine, your information is recorded and that data could be shared to Facebook network immediately.
And the next minute, you see Kites Cafe’s Facebook Ad.
So, both have shared their customers data and their revenue share depends upon the partnership & performances of online users. The user has been tracked by the re-marketing technique which uses it to show the ad based on your interest. So, this AD can follow you wherever you go and whatever platform you use. Moreover, Google gets data from it’s own partners like YouTube, Google Play-store, Android OS and Google Search Engine.
Who’s Google’s real Competitor?
When it comes to competition for search engine traffic, Google isn’t most worried about Microsoft Bing or Yahoo as a threat — actually, it’s Amazon.com. That’s what Google executive Eric Schmidt thinks.
But while the two companies compete on a number of levels — from phones to cloud services to drones to search engines — there is also some “co-operation” between the two. For example, Amazon was the biggest spender on Google search ads in the U.S. last year, spending a whopping $157.7 million.
E commerce Evolution
Yes! every big company wants to enter the e-commerce platform. Google & Facebook are in the process of starting their e-commerce platform soon. According to market research, only the Online Retail Market will have the potential to rule the world business in the upcoming years which is exactly what Amazon is doing.
Amazon introduced it’s new voice assistant device called Amazon Echo which can be used in home automation functions. To compete in this space, even google introduced it’s voice assistant technology product called Google Home which can used for the same purpose.
Sometimes I have thought about Google to become a sky-net which I have seen in the Terminator movie. In my early days, one of my colleague warned me not to underestimate Google and it’s products. Then I started being aware of their business & and their products. All the changes & updates reminded me of the sky-net. All data under one data center. Terminator movie clearly explained that the world’s last day will come because of the robotics war.
Example, if we take top companies in the world, they are ready to use advanced technology. Amazon & Domino’s have a plan to increase their door step delivery by drones.
These drones can scan the customers house for up-sales. But this not related to our topic, so let’s go to conclude the topic.
Anything under human control is better for human living, otherwise if we go for machine learning to survive the competition, we may have to face the last day of the world soon.
Anyhow we need to have an awareness of the advancement in technology which can rule the world in the next 20 years.