Last Updated: 7th September, 2020
Optimize your Web Pages for Mobile
This new article will show you everything you need to know about mobile SEO.
First, I’ll show you why mobile optimization is more important than ever.
Then, I’ll help you get your website ready for Google’s mobile-first index.
Sound good? Let’s dive right in…
There are several blogging trends that every blogger should be on board with if they want to be popular in the near future. Of these, mobile access is one of the most important. More and more readers are viewing blogs and sites on the go now, so it’s not feasible to ignore this aspect. The more mobile-friendly you make your site; the more people are likely to engage with it. In fact, many bloggers and website owners are now opting to perfect their mobile sites. Only then would they move on to a regular computer and laptop access. However, it’s not so easy to make your blog an optimal candidate for mobile access. If you’re interested in how to get started, keep reading below:
Streamlining Is Best
First off all, you need to make sure your site doesn’t have a host of advertisements scattered all over the place. These may leave your pages navigational on a large screen, but not on a smartphone. If any mobile user sees a plethora of ads to be closed down first, they would very likely scurry off.
You also need to make sure that your pictures aren’t too large. Images of very high resolution or quality can take their sweet time when loading on mobile sites. Either do away with them or replace them with smaller images that would do just as well. As for Flash and Java, we would recommend avoiding them for now. Many smartphones just aren’t up to the task of supporting them yet.
Also, streamline your long posts; don’t delete them, but break them up into bold headings and several paragraphs. A block of text is not very appealing to the modern Internet user in any case. A smartphone user simply would not get their head wrapped around your long rambles while on the subway.
In short, make things as easy for a mobile user as possible. Don’t make them have to tap tiny buttons or put them at risk of visiting dubious sites through your blog. Moreover, make your content understandable even when one is just skimming.
Perfect Your Menus
Most of your content should be as much on one page as possible. Scrolling is the main form of navigation that smartphone and tablets users are comfortable with. Of course, you would need several pages on a mobile site. For this, it is essential that you keep your menus very precise and clear-cut.
Simply put; don’t make you menus hard to find or to click upon. Tapping is not as precis as clicking, and you want to accommodate your mobile users as much as possible.
Everyone would have used responsive design at some time or another, even if they’re not aware of it. Basically, you need to make sure your site or blog knows what device is being used to access it. Hence, it would show different layout according to whether a smartphone user is a viewer or a laptop user. For instance, the website would minimize horizontal scrolling when it detects a smartphone user. This may sound a bit scary, but is actually a great way to optimize and customize automatically.
In fact, customizing your blog in this way doesn’t require wiring lines of code or rewiring your system. Blogging platforms such as WordPress now have a responsive theme option to make your blog mobile-friendly with just a few clicks. For other platforms of your own design, you may need to apply some knowledge of HTML or CSS.
photos are essential for drawing in and maintaining the attention of your visitors (especially in longer blogposts), but legit photos come with hefty licenses and, as I mentioned above, if they’re too big or in the wrong format they’re not guaranteed to actually load on a mobile platform. But none of that matters if they’ve already been formatted to work on mobile devices via a third party site like Instagram.
With the help of a number of different Instagram widgets, you can easily stream your Instagram photos right into your blogposts (again, it’s extra-easy on WordPress). Alternatively, all public Instagram photos come with an embed code these days, so it’s easy to spot a photo you like on a friend’s feed and post it to your blog while still giving credit where credit is due.
Keep it Safe and Secure
As the recent Heartbleed episode has proven, security is a huge problem on the internet in general, but it’s all the more so in the Wild West of mobile devices. A recent report from the mobile security company, Lookout, entitled “Mobile Threats, Made to Measure,” cites adware, chargeware and malware as the greatest risks to mobile users, especially those in countries where regulations are sparse. You can keep your own site from getting hacked and help to safeguard your mobile visitors by taking the following steps:
- Stay Up to Date. Has your platform notified you of an update? Great. Do it, now. Oftentimes updates contain patches for security flaws.
- Change Your Username and Password. Especially if your username is “admin” and your password is “12345.” It’s also a good idea to change your password on a regular basis.
- Scrutinize Your Advertisers. Ads are often targets for malware, so grill any advertisers on the security measures they take before signing up.
- Dole Out Admin Privileges With Care. Sure you love your boyfriend now, but in 3 months? Yeah, you might not want him to have admin privileges to your blogsite. Keep it limited to the absolute minimum users.
- Be Wary of Photos. They can hide malicious code. That’s why the Instagram trick mentioned above is a much better idea, as is purchasing photos through a respectable stock photo site.
- Stick With Widgets. Applications can be filled with junk, so when you’re looking to give your site a little more functionality or wow factor, stick with the widgets already vetted by your blog platform.
Test Your Blog
Of course, responsive design isn’t perfect, and it’s not 100% guaranteed it will resize to just the right size for every kind device and screen (hey, give the code a break, the mobile ecosystem is pretty diverse). As a first step, gather all of your friends with iOS, Android and even Blackberry smartphones and tablets to see how it all works. Does it look nice? Is all of the text readable? Do pictures and videos load across devices? Do the social buttons work?
An even better idea is to use an emulator — a tool that lets you simply and quickly test across an even broader range of devices.
Mobile usage is only expected to increase as time goes on. It is up to us bloggers to stay updated and make it easy for our viewers to find us. Optimizing your blog for mobile access would not only increase organic traffic but make it easier for your fans and readers to keep track of your output. So get with the times today and start optimizing as soon as possible!